Color

#ba978c

#ba978c
hex#ba978c
rgbrgb(186, 151, 140)
hslhsl(14, 25%, 64%)
oklchoklch(0.705 0.045 38.2)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3447

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8cafba

#ba8c98 · #baae8c

#8cba97 · #978cba

Split-complementary

Open in tool →

#8cbaae · #8c98ba

#98ba8c · #8cafba · #ae8cba

Contrast

#ba978c as textRatioAAAA largeAAAFix
Aaon white
2.66:1failfailfail
  • AA: use #996a5c as the text (4.59:1)
  • AAA: use #735045 as the text (7.09:1)
  • AA: or shift the background to #363636 (4.54:1)
  • AAA: or shift the background to #121212 (7.04:1)
Aaon black
7.89:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba978c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba978c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba978c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba978c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba978c-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md