#ba490d as text	Ratio	AA	AA large	AAA	Fix
Aaon white	5.19:1	pass	pass	fail	AAA: use #943a0a as the text (7.32:1)
Aaon black	4.05:1	fail	pass	fail	AA: use #c84f0e as the text (4.58:1) AAA: use #f0722d as the text (7.15:1) AA: or shift the background to #f0f0f0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba490d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

171717 737373 c2410c ffffff

Gallery

Open in tool →

Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.

Editorial Minimal Light

c2410c 365314 fbbf24 f4efe6 1f1a12

Trailhead

Open in tool →

Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.

Warm Bold VividOutdoors

Fonts for this mood

#ba490d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around #ba490d

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #ba490d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba490d-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md