Color

#b80028

#b80028
hex#b80028
rgbrgb(184, 0, 40)
hslhsl(347, 100%, 36%)
oklchoklch(0.494 0.199 21.9)
Closest name: Akai Red (#bc012e)Relative luminance 0.1034

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00b890

#b80084 · #b83400

#28b800 · #0028b8

Split-complementary

Open in tool →

#00b834 · #0084b8

#84b800 · #00b890 · #3400b8

Contrast

#b80028 as textRatioAAAA largeAAAFix
Aaon white
6.84:1passpassfail
  • AAA: use #b30027 as the text (7.13:1)
Aaon black
3.07:1failpassfail
  • AA: use #eb0033 as the text (4.58:1)
  • AAA: use #ff5c7f as the text (7.09:1)
  • AA: or shift the background to #d4d4d4 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b80028 as the background.

Brands using this color

Fonts for this mood

#b80028 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b80028
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b80028 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b80028-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md