Color

#b474aa

#b474aa
hex#b474aa
rgbrgb(180, 116, 170)
hslhsl(309, 30%, 58%)
oklchoklch(0.644 0.108 332.5)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.251

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74b47d

#9e74b4 · #b4748a

#aab474 · #74aab4

Split-complementary

Open in tool →

#8ab474 · #74b49e

#b49e74 · #74b47d · #748ab4

Contrast

#b474aa as textRatioAAAA largeAAAFix
Aaon white
3.49:1failpassfail
  • AA: use #a6599a as the text (4.65:1)
  • AAA: use #7e4475 as the text (7.07:1)
  • AA: or shift the background to #212121 (4.62:1)
Aaon black
6.02:1passpassfail
  • AAA: use #bd84b4 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b474aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b474aa reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b474aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b474aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b474aa-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md