Color

#b437cd

#b437cd
hex#b437cd
rgbrgb(180, 55, 205)
hslhsl(290, 60%, 51%)
oklchoklch(0.583 0.232 320.3)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1684

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#50cd37

#6937cd · #cd379b

#cdb437 · #37cdb4

Split-complementary

Open in tool →

#9bcd37 · #37cd69

#cd6937 · #50cd37 · #379bcd

Contrast

#b437cd as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #8b289f as the text (7.24:1)
Aaon black
4.37:1failpassfail
  • AA: use #b63bce as the text (4.51:1)
  • AAA: use #cb74dc as the text (7.07:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b437cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b437cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b437cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b437cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b437cd-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md