Color

#b40ea6

#b40ea6
hex#b40ea6
rgbrgb(180, 14, 166)
hslhsl(305, 86%, 38%)
oklchoklch(0.535 0.234 332.7)
Closest name: Magentle (#aa11aa)Relative luminance 0.1277

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0eb41b

#6f0eb4 · #b40e53

#a6b40e · #0ea6b4

Split-complementary

Open in tool →

#53b40e · #0eb46f

#b46f0e · #0eb41b · #0e53b4

Contrast

#b40ea6 as textRatioAAAA largeAAAFix
Aaon white
5.91:1passpassfail
  • AAA: use #9d0c90 as the text (7.27:1)
Aaon black
3.55:1failpassfail
  • AA: use #d110c1 as the text (4.56:1)
  • AAA: use #f250e4 as the text (7.04:1)
  • AA: or shift the background to #e3e3e3 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40ea6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b40ea6 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40ea6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40ea6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40ea6-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md