Color

#b40499

#b40499
hex#b40499
rgbrgb(180, 4, 153)
hslhsl(309, 96%, 36%)
oklchoklch(0.525 0.23 337)
Closest name: Jealous Jellyfish (#bb0099)Relative luminance 0.1209

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04b41e

#7604b4 · #b40441

#99b404 · #0499b4

Split-complementary

Open in tool →

#41b404 · #04b476

#b47604 · #04b41e · #0441b4

Contrast

#b40499 as textRatioAAAA largeAAAFix
Aaon white
6.14:1passpassfail
  • AAA: use #a5038d as the text (7.01:1)
Aaon black
3.42:1failpassfail
  • AA: use #d704b7 as the text (4.59:1)
  • AAA: use #fb46e0 as the text (7.05:1)
  • AA: or shift the background to #dedede (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40499 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b40499 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40499
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40499 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40499-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md