Color

#b377bb

#b377bb
hex#b377bb
rgbrgb(179, 119, 187)
hslhsl(293, 33%, 60%)
oklchoklch(0.655 0.119 322.6)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2637

Colors that go with #b377bb

Charcoal, Medium Sea Green and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7fbb77

#9177bb · #bb77a1

#bbb377 · #77bbb3

Split-complementary

Open in tool →

#a1bb77 · #77bb91

#bb9177 · #7fbb77 · #77a1bb

Contrast

#b377bb as textRatioAAAA largeAAAFix
Aaon white
3.35:1failpassfail
  • AA: use #a259ab as the text (4.61:1)
  • AAA: use #794181 as the text (7.28:1)
  • AA: or shift the background to #262626 (4.52:1)
Aaon black
6.27:1passpassfail
  • AAA: use #b982c0 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b377bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #b377bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b377bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b377bb-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md