Color

#af74aa

#af74aa
hex#af74aa
rgbrgb(175, 116, 170)
hslhsl(305, 27%, 57%)
oklchoklch(0.638 0.104 329.7)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2451

Colors that go with #af74aa

Charcoal, Taupe and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74af79

#9674af · #af748c

#aaaf74 · #74aaaf

Split-complementary

Open in tool →

#8caf74 · #74af96

#af9674 · #74af79 · #748caf

Contrast

#af74aa as textRatioAAAA largeAAAFix
Aaon white
3.56:1failpassfail
  • AA: use #a25d9c as the text (4.58:1)
  • AAA: use #784574 as the text (7.24:1)
  • AA: or shift the background to #212121 (4.53:1)
Aaon black
5.9:1passpassfail
  • AAA: use #ba87b6 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #af74aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#af74aa reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #af74aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #af74aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/af74aa-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md