Color

#ada996

#ada996
hex#ada996
rgbrgb(173, 169, 150)
hslhsl(50, 12%, 63%)
oklchoklch(0.733 0.027 97.2)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3946

Colors that go with #ada996

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ada996

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9599ac

#ac9d95 · #a4ac95

#95aca8 · #a895ac

Split-complementary

Open in tool →

#95a4ac · #9d95ac

#95ac9d · #9599ac · #ac95a4

Contrast

#ada996 as textRatioAAAA largeAAAFix
Aaon white
2.36:1failfailfail
  • AA: use #7b7660 as the text (4.56:1)
  • AAA: use #5b5848 as the text (7.16:1)
  • AA: or shift the background to #3d3d3d (4.6:1)
  • AAA: or shift the background to #1c1c1c (7.22:1)
Aaon black
8.89:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada996 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada996 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada996
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada996 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada996-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md