Color

#ad74af

#ad74af
hex#ad74af
rgbrgb(173, 116, 175)
hslhsl(298, 27%, 57%)
oklchoklch(0.638 0.107 325.6)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2447

Colors that go with #ad74af

Charcoal, Taupe and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76af74

#8f74af · #af7493

#afad74 · #74afad

Split-complementary

Open in tool →

#93af74 · #74af8f

#af8f74 · #76af74 · #7493af

Contrast

#ad74af as textRatioAAAA largeAAAFix
Aaon white
3.56:1failpassfail
  • AA: use #a05da2 as the text (4.58:1)
  • AAA: use #764578 as the text (7.26:1)
  • AA: or shift the background to #212121 (4.52:1)
Aaon black
5.89:1passpassfail
  • AAA: use #b784b8 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad74af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #ad74af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad74af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad74af-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md