Color
#ad437f
#ad437frgb(173, 67, 127)hsl(326, 44%, 47%)oklch(0.545 0.153 348.3)Colors that go with #ad437f
Denim, Taupe and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #ad437f: 5 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #ad437f in 4 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour.
Teal #008080
complementaryTeal sits directly opposite #ad437f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #ad437f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #ad437f in two real palettes: Ember and Maple, as the accent.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #ad437f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
shippedCrimson is paired with #ad437f in two real palettes: The Ordinary's brand system and Nintendo's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #ad437f in two real palettes: Fireside and Noir Beauty, as the accent.
Real palettes that use #ad437f
Tints & shades
Harmonies
Contrast
| #ad437f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.4:1 | pass | pass | fail |
|
Aaon black | 3.89:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad437f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#ad437f reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #ad437f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/ad437f-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md