Color

#ad0176

#ad0176
hex#ad0176
rgbrgb(173, 1, 118)
hslhsl(319, 99%, 34%)
oklchoklch(0.495 0.208 348)
Closest name: Katy Berry (#aa0077)Relative luminance 0.1021

Colors that go with #ad0176

Crimson, Denim and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01ad37

#8d01ad · #ad0120

#76ad01 · #0176ad

Split-complementary

Open in tool →

#20ad01 · #01ad8d

#ad8d01 · #01ad37 · #0120ad

Contrast

#ad0176 as textRatioAAAA largeAAAFix
Aaon white
6.9:1passpassfail
  • AAA: use #a70173 as the text (7.25:1)
Aaon black
3.04:1failpassfail
  • AA: use #df0199 as the text (4.6:1)
  • AAA: use #fe4dc6 as the text (7.09:1)
  • AA: or shift the background to #d1d1d1 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad0176 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad0176 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad0176
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad0176 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad0176-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md