Color

#ac74af

#ac74af
hex#ac74af
rgbrgb(172, 116, 175)
hslhsl(297, 27%, 57%)
oklchoklch(0.637 0.107 325)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2436

Colors that go with #ac74af

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77af74

#8e74af · #af7494

#afac74 · #74afac

Split-complementary

Open in tool →

#94af74 · #74af8e

#af8e74 · #77af74 · #7494af

Contrast

#ac74af as textRatioAAAA largeAAAFix
Aaon white
3.58:1failpassfail
  • AA: use #9e5da2 as the text (4.62:1)
  • AAA: use #78477b as the text (7.03:1)
  • AA: or shift the background to #212121 (4.5:1)
Aaon black
5.87:1passpassfail
  • AAA: use #b887ba as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac74af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #ac74af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac74af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac74af-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md