Color

#ab788d

#ab788d
hex#ab788d
rgbrgb(171, 120, 141)
hslhsl(335, 23%, 57%)
oklchoklch(0.631 0.069 352.9)
Closest name: Drama Queen (#a37298)Relative luminance 0.2401

Colors that go with #ab788d

Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78ab96

#ab78a6 · #ab7c78

#8dab78 · #788dab

Split-complementary

Open in tool →

#78ab7c · #78a6ab

#a6ab78 · #78ab96 · #7c78ab

Contrast

#ab788d as textRatioAAAA largeAAAFix
Aaon white
3.62:1failpassfail
  • AA: use #9f657d as the text (4.53:1)
  • AAA: use #774b5d as the text (7.12:1)
  • AA: or shift the background to #1f1f1f (4.55:1)
Aaon black
5.8:1passpassfail
  • AAA: use #b68b9d as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab788d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab788d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab788d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab788d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab788d-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md