Color

#ab74af

#ab74af
hex#ab74af
rgbrgb(171, 116, 175)
hslhsl(296, 27%, 57%)
oklchoklch(0.636 0.106 324.4)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2424

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78af74

#8d74af · #af7495

#afab74 · #74afab

Split-complementary

Open in tool →

#95af74 · #74af8d

#af8d74 · #78af74 · #7495af

Contrast

#ab74af as textRatioAAAA largeAAAFix
Aaon white
3.59:1failpassfail
  • AA: use #9d5da2 as the text (4.64:1)
  • AAA: use #78477b as the text (7.03:1)
  • AA: or shift the background to #1f1f1f (4.59:1)
Aaon black
5.85:1passpassfail
  • AAA: use #b787ba as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab74af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #ab74af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab74af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab74af-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md