Color

#aaa997

#aaa997
hex#aaa997
rgbrgb(170, 169, 151)
hslhsl(57, 10%, 63%)
oklchoklch(0.731 0.025 104.4)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3916

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9798aa

#aaa097 · #a2aa97

#97aaa9 · #a997aa

Split-complementary

Open in tool →

#97a2aa · #a097aa

#97aaa0 · #9798aa · #aa97a2

Contrast

#aaa997 as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #767560 as the text (4.68:1)
  • AAA: use #5a5949 as the text (7.09:1)
  • AA: or shift the background to #3d3d3d (4.57:1)
  • AAA: or shift the background to #1c1c1c (7.17:1)
Aaon black
8.83:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aaa997 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aaa997 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aaa997
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aaa997 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aaa997-bcbea2-4e9bdf-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md