Color

#aa9974

#aa9974
hex#aa9974
rgbrgb(170, 153, 116)
hslhsl(41, 24%, 56%)
oklchoklch(0.688 0.055 86.1)
Closest name: A Frond in Need (#9f9978)Relative luminance 0.3259

Colors that go with #aa9974

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #aa9974

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7485aa

#aa7e74 · #a0aa74

#74aa99 · #9974aa

Split-complementary

Open in tool →

#74a0aa · #7e74aa

#74aa7e · #7485aa · #aa74a0

Contrast

#aa9974 as textRatioAAAA largeAAAFix
Aaon white
2.79:1failfailfail
  • AA: use #857551 as the text (4.51:1)
  • AAA: use #62563c as the text (7.2:1)
  • AA: or shift the background to #333333 (4.52:1)
  • AAA: or shift the background to #0a0a0a (7.09:1)
Aaon black
7.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa9974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa9974 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa9974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa9974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa9974-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md