Color

#aa8974

#aa8974
hex#aa8974
rgbrgb(170, 137, 116)
hslhsl(23, 24%, 56%)
oklchoklch(0.655 0.05 54.1)
Closest name: Bakery Brown (#ab9078)Relative luminance 0.277

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7495aa

#aa747a · #aaa374

#74aa89 · #8974aa

Split-complementary

Open in tool →

#74aaa3 · #747aaa

#7aaa74 · #7495aa · #a374aa

Contrast

#aa8974 as textRatioAAAA largeAAAFix
Aaon white
3.21:1failpassfail
  • AA: use #916f59 as the text (4.54:1)
  • AAA: use #6c5242 as the text (7.18:1)
  • AA: or shift the background to #292929 (4.53:1)
Aaon black
6.54:1passpassfail
  • AAA: use #b0917d as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa8974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#aa8974 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa8974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa8974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa8974-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md