Color

#aa43c7

#aa43c7
hex#aa43c7
rgbrgb(170, 67, 199)
hslhsl(287, 54%, 52%)
oklchoklch(0.577 0.209 318)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1668

Colors that go with #aa43c7

Olive Drab, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5fc743

#6843c7 · #c743a1

#c7aa43 · #43c7aa

Split-complementary

Open in tool →

#a1c743 · #43c768

#c76843 · #5fc743 · #43a1c7

Contrast

#aa43c7 as textRatioAAAA largeAAAFix
Aaon white
4.84:1passpassfail
  • AAA: use #852f9d as the text (7.26:1)
Aaon black
4.34:1failpassfail
  • AA: use #ae4ac9 as the text (4.62:1)
  • AAA: use #c379d7 as the text (7.04:1)
  • AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa43c7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa43c7 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa43c7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa43c7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa43c7-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md