Color

#aa278c

#aa278c
hex#aa278c
rgbrgb(170, 39, 140)
hslhsl(314, 63%, 41%)
oklchoklch(0.518 0.195 339.2)
Closest name: Fandango (#b53389)Relative luminance 0.1189

Colors that go with #aa278c

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27aa45

#8727aa · #aa274a

#8caa27 · #278caa

Split-complementary

Open in tool →

#4aaa27 · #27aa87

#aa8727 · #27aa45 · #274aaa

Contrast

#aa278c as textRatioAAAA largeAAAFix
Aaon white
6.22:1passpassfail
  • AAA: use #9a237e as the text (7.2:1)
Aaon black
3.38:1failpassfail
  • AA: use #cc2ea7 as the text (4.52:1)
  • AAA: use #de6ec4 as the text (7.13:1)
  • AA: or shift the background to #dedede (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa278c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa278c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa278c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa278c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa278c-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md