Color

#aa098f

#aa098f
hex#aa098f
rgbrgb(170, 9, 143)
hslhsl(310, 90%, 35%)
oklchoklch(0.504 0.217 337.5)
Closest name: Jealous Jellyfish (#bb0099)Relative luminance 0.1072

Colors that go with #aa098f

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09aa24

#7409aa · #aa093e

#8faa09 · #098faa

Split-complementary

Open in tool →

#3eaa09 · #09aa74

#aa7409 · #09aa24 · #093eaa

Contrast

#aa098f as textRatioAAAA largeAAAFix
Aaon white
6.68:1passpassfail
  • AAA: use #a00887 as the text (7.29:1)
Aaon black
3.14:1failpassfail
  • AA: use #d50bb4 as the text (4.54:1)
  • AAA: use #f651da as the text (7.11:1)
  • AA: or shift the background to #d4d4d4 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa098f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa098f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa098f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa098f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa098f-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md