Color

#aa0977

#aa0977
hex#aa0977
rgbrgb(170, 9, 119)
hslhsl(319, 90%, 35%)
oklchoklch(0.493 0.203 346.9)
Closest name: Katy Berry (#aa0077)Relative luminance 0.1007

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09aa3c

#8c09aa · #aa0926

#77aa09 · #0977aa

Split-complementary

Open in tool →

#26aa09 · #09aa8c

#aa8c09 · #09aa3c · #0926aa

Contrast

#aa0977 as textRatioAAAA largeAAAFix
Aaon white
6.97:1passpassfail
  • AAA: use #a50973 as the text (7.28:1)
Aaon black
3.01:1failpassfail
  • AA: use #df0c9c as the text (4.67:1)
  • AAA: use #f655c3 as the text (7.01:1)
  • AA: or shift the background to #d1d1d1 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa0977 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa0977 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa0977
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa0977 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa0977-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md