Color

#a77698

#a77698
hex#a77698
rgbrgb(167, 118, 152)
hslhsl(318, 22%, 56%)
oklchoklch(0.626 0.077 338.3)
Closest name: Drama Queen (#a37298)Relative luminance 0.2344

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76a785

#9e76a7 · #a77680

#99a776 · #7699a7

Split-complementary

Open in tool →

#80a776 · #76a79e

#a79e76 · #76a785 · #7680a7

Contrast

#a77698 as textRatioAAAA largeAAAFix
Aaon white
3.69:1failpassfail
  • AA: use #9c638b as the text (4.59:1)
  • AAA: use #734a67 as the text (7.23:1)
  • AA: or shift the background to #1c1c1c (4.62:1)
Aaon black
5.69:1passpassfail
  • AAA: use #b389a7 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a77698 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a77698 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a77698
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a77698 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a77698-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md