Color

#a72caf

#a72caf
hex#a72caf
rgbrgb(167, 44, 175)
hslhsl(296, 60%, 43%)
oklchoklch(0.536 0.214 325.3)
Closest name: Magentleman (#aa22bb)Relative luminance 0.1311

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35af2c

#652caf · #af2c76

#afa72c · #2cafa7

Split-complementary

Open in tool →

#76af2c · #2caf65

#af652c · #35af2c · #2c76af

Contrast

#a72caf as textRatioAAAA largeAAAFix
Aaon white
5.8:1passpassfail
  • AAA: use #8f2697 as the text (7.26:1)
Aaon black
3.62:1failpassfail
  • AA: use #c233cc as the text (4.64:1)
  • AAA: use #d470db as the text (7.14:1)
  • AA: or shift the background to #e3e3e3 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a72caf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a72caf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a72caf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a72caf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a72caf-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md