Color

#a40ea4

#a40ea4
hex#a40ea4
rgbrgb(164, 14, 164)
hslhsl(300, 84%, 35%)
oklchoklch(0.508 0.227 328.3)
Closest name: Magentle (#aa11aa)Relative luminance 0.1089

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ea40e

#590ea4 · #a40e59

#a4a40e · #0ea4a4

Split-complementary

Open in tool →

#59a40e · #0ea459

#a4590e · #0ea40e · #0e59a4

Contrast

#a40ea4 as textRatioAAAA largeAAAFix
Aaon white
6.61:1passpassfail
  • AAA: use #9b0d9b as the text (7.18:1)
Aaon black
3.18:1failpassfail
  • AA: use #ce12ce as the text (4.6:1)
  • AAA: use #f051f0 as the text (7.14:1)
  • AA: or shift the background to #d6d6d6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a40ea4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a40ea4 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a40ea4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a40ea4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a40ea4-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md