Color

#a3a696

#a3a696
hex#a3a696
rgbrgb(163, 166, 150)
hslhsl(71, 8%, 62%)
oklchoklch(0.718 0.023 115.6)
Closest name: Moorland (#a6ab9b)Relative luminance 0.3726

Colors that go with #a3a696

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a3a696

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9996a6

#a6a196 · #9ba696

#96a3a6 · #a696a3

Split-complementary

Open in tool →

#969ba6 · #a196a6

#96a6a1 · #9996a6 · #a6969b

Contrast

#a3a696 as textRatioAAAA largeAAAFix
Aaon white
2.48:1failfailfail
  • AA: use #737665 as the text (4.66:1)
  • AAA: use #56584b as the text (7.26:1)
  • AA: or shift the background to #3b3b3b (4.51:1)
  • AAA: or shift the background to #1a1a1a (7:1)
Aaon black
8.45:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a3a696 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#a3a696 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a3a696
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #a3a696 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a3a696-b6bea2-4e7adf-252d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md