Color

#a39780

#a39780
hex#a39780
rgbrgb(163, 151, 128)
hslhsl(39, 16%, 57%)
oklchoklch(0.681 0.036 83.7)
Closest name: A Frond in Need (#9f9978)Relative luminance 0.3148

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#808ca3

#a38580 · #9ea380

#80a397 · #9780a3

Split-complementary

Open in tool →

#809ea3 · #8580a3

#80a385 · #808ca3 · #a3809e

Contrast

#a39780 as textRatioAAAA largeAAAFix
Aaon white
2.88:1failfailfail
  • AA: use #7f735c as the text (4.66:1)
  • AAA: use #5f5645 as the text (7.23:1)
  • AA: or shift the background to #303030 (4.59:1)
  • AAA: or shift the background to #050505 (7.08:1)
Aaon black
7.3:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a39780 as the background.

Brands using this color

Fonts for this mood

#a39780 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a39780
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a39780 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a39780-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md