Color

#9d98ec

#9d98ec
hex#9d98ec
rgbrgb(157, 152, 236)
hslhsl(244, 69%, 76%)
oklchoklch(0.717 0.121 285.6)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3568

Colors that go with #9d98ec

Charcoal, Dark Khaki and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e6ec98

#98bcec · #c798ec

#ec9d98 · #98ec9d

Split-complementary

Open in tool →

#ecc798 · #bcec98

#ec98bc · #e6ec98 · #98ecc7

Contrast

#9d98ec as textRatioAAAA largeAAAFix
Aaon white
2.58:1failfailfail
  • AA: use #6c64e3 as the text (4.6:1)
  • AAA: use #483ddb as the text (7.08:1)
  • AA: or shift the background to #383838 (4.54:1)
  • AAA: or shift the background to #141414 (7.14:1)
Aaon black
8.14:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d98ec as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d98ec reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d98ec
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d98ec and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d98ec-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md