Color

#9d96cf

#9d96cf
hex#9d96cf
rgbrgb(157, 150, 207)
hslhsl(247, 37%, 70%)
oklchoklch(0.7 0.083 289.7)
Closest name: Enchanted Lilac (#a893c1)Relative luminance 0.3349

Colors that go with #9d96cf

Charcoal, Amber and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c8cf96

#96accf · #b996cf

#cf9d96 · #96cf9d

Split-complementary

Open in tool →

#cfb996 · #accf96

#cf96ac · #c8cf96 · #96cfb9

Contrast

#9d96cf as textRatioAAAA largeAAAFix
Aaon white
2.73:1failfailfail
  • AA: use #766cbc as the text (4.52:1)
  • AAA: use #564ca4 as the text (7.08:1)
  • AA: or shift the background to #333333 (4.63:1)
  • AAA: or shift the background to #0f0f0f (7.03:1)
Aaon black
7.7:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d96cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d96cf reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d96cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d96cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d96cf-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md