Color

#9d021e

#9d021e
hex#9d021e
rgbrgb(157, 2, 30)
hslhsl(349, 97%, 31%)
oklchoklch(0.44 0.176 22.9)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0731

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029c80

#9c026b · #9c3302

#1e9c02 · #021e9c

Split-complementary

Open in tool →

#029c33 · #026b9c

#6b9c02 · #029c80 · #33029c

Contrast

#9d021e as textRatioAAAA largeAAAFix
Aaon white
8.53:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #ec042e as the text (4.62:1)
  • AAA: use #fd5e7b as the text (7.06:1)
  • AA: or shift the background to #bdbdbd (4.54:1)
  • AAA: or shift the background to #ebebeb (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d021e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d021e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d021e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d021e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d021e-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md