Color

#9c779c

#9c779c
hex#9c779c
rgbrgb(156, 119, 156)
hslhsl(300, 16%, 54%)
oklchoklch(0.618 0.07 326.4)
Closest name: Drama Queen (#a37298)Relative luminance 0.2266

Colors that go with #9c779c

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#779c77

#8a779c · #9c778a

#9c9c77 · #779c9c

Split-complementary

Open in tool →

#8a9c77 · #779c8a

#9c8a77 · #779c77 · #778a9c

Contrast

#9c779c as textRatioAAAA largeAAAFix
Aaon white
3.8:1failpassfail
  • AA: use #916991 as the text (4.53:1)
  • AAA: use #6d4f6d as the text (7.02:1)
  • AA: or shift the background to #1a1a1a (4.59:1)
Aaon black
5.53:1passpassfail
  • AAA: use #ab8cab as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9c779c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9c779c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9c779c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #9c779c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9c779c-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md