Color

#9c779a

#9c779a
hex#9c779a
rgbrgb(156, 119, 154)
hslhsl(303, 16%, 54%)
oklchoklch(0.617 0.068 328.1)
Closest name: Drama Queen (#a37298)Relative luminance 0.2259

Colors that go with #9c779a

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#779c79

#8c779c · #9c7788

#9b9c77 · #779b9c

Split-complementary

Open in tool →

#889c77 · #779c8c

#9c8c77 · #779c79 · #77889c

Contrast

#9c779a as textRatioAAAA largeAAAFix
Aaon white
3.81:1failpassfail
  • AA: use #91698f as the text (4.54:1)
  • AAA: use #6d4f6c as the text (7.03:1)
  • AA: or shift the background to #1a1a1a (4.57:1)
Aaon black
5.52:1passpassfail
  • AAA: use #ab8caa as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9c779a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9c779a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9c779a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9c779a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9c779a-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md