Color

#9c778f

#9c778f
hex#9c778f
rgbrgb(156, 119, 143)
hslhsl(321, 16%, 54%)
oklchoklch(0.613 0.057 339.9)
Closest name: Amorous (#967d96)Relative luminance 0.2224

Colors that go with #9c778f

Charcoal, Cadet Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#779c84

#97779c · #9c777d

#8f9c77 · #778f9c

Split-complementary

Open in tool →

#7d9c77 · #779c97

#9c9777 · #779c84 · #777d9c

Contrast

#9c778f as textRatioAAAA largeAAAFix
Aaon white
3.85:1failpassfail
  • AA: use #916983 as the text (4.61:1)
  • AAA: use #6d4f63 as the text (7.12:1)
  • AA: or shift the background to #1a1a1a (4.52:1)
Aaon black
5.45:1passpassfail
  • AAA: use #ae8fa3 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9c778f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9c778f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9c778f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9c778f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9c778f-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md