Color

#9a98ae

#9a98ae
hex#9a98ae
rgbrgb(154, 152, 174)
hslhsl(245, 12%, 64%)
oklchoklch(0.689 0.032 289.7)
Closest name: Machinery (#9999aa)Relative luminance 0.3238

Colors that go with #9a98ae

Charcoal, Dark Sea Green and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #9a98ae

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acae98

#98a1ae · #a598ae

#ae9a98 · #98ae9a

Split-complementary

Open in tool →

#aea598 · #a1ae98

#ae98a1 · #acae98 · #98aea5

Contrast

#9a98ae as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #767391 as the text (4.53:1)
  • AAA: use #57556d as the text (7.18:1)
  • AA: or shift the background to #303030 (4.7:1)
  • AAA: or shift the background to #0a0a0a (7.05:1)
Aaon black
7.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a98ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9a98ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a98ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a98ae-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md