First Snow
Open in tool →Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Color
#99a4cc
#99a4cc
hex
#99a4ccrgb
rgb(153, 164, 204)hsl
hsl(227, 33%, 70%)oklch
oklch(0.724 0.06 272.8)Closest name: Azureno (#8fa0d5)Relative luminance 0.3768
Colors that go with #99a4cc
Charcoal, Deep Sky Blue and Sand lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #99a4cc: softer than #000 and cool enough to feel like part of the same palette.
Deep Sky Blue #00bfff
analogousshippedDeep Sky Blue is #99a4cc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sand #c2b280
complementaryshippedSand sits directly opposite #99a4cc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #99a4cc in 4 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #99a4cc in 4 real palettes, including Polaroid and Chalkboard, as the accent.
Dark Orange #ff8c00
shippedDark Orange shows up next to #99a4cc in 4 real palettes, including Ahrefs's brand system and Learning App, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #99a4cc: 4 real palettes, including Open House and Dusk, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #99a4cc: 5 real palettes, including Patreon's brand system and Opensea's brand system, as the accent.
Real palettes that use #99a4cc
Tints & shades
Harmonies
Contrast
| #99a4cc as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.46:1 | fail | fail | fail | |
Aaon black | 8.54:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99a4cc as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#99a4cc reads as cool, muted, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #99a4cc
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #99a4cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/99a4cc-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md