Color

#99947a

#99947a
hex#99947a
rgbrgb(153, 148, 122)
hslhsl(50, 13%, 54%)
oklchoklch(0.664 0.037 98.3)
Closest name: Artichoke (#8f9779)Relative luminance 0.2936

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7a8099

#99857a · #8f997a

#7a9994 · #947a99

Split-complementary

Open in tool →

#7a8f99 · #857a99

#7a9985 · #7a8099 · #997a8f

Contrast

#99947a as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #7c775f as the text (4.51:1)
  • AAA: use #5c5947 as the text (7.06:1)
  • AA: or shift the background to #2b2b2b (4.63:1)
Aaon black
6.87:1passpassfail
  • AAA: use #9b967d as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99947a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#99947a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99947a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99947a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99947a-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md