Color

#ada994

#ada994
hex#ada994
rgbrgb(173, 169, 148)
hslhsl(50, 13%, 63%)
oklchoklch(0.732 0.03 98.2)
Closest name: Moorland (#a6ab9b)Relative luminance 0.394

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9498ad

#ad9d94 · #a5ad94

#94ada9 · #a994ad

Split-complementary

Open in tool →

#94a5ad · #9d94ad

#94ad9d · #9498ad · #ad94a5

Contrast

#ada994 as textRatioAAAA largeAAAFix
Aaon white
2.36:1failfailfail
  • AA: use #7c775f as the text (4.51:1)
  • AAA: use #5c5947 as the text (7.06:1)
  • AA: or shift the background to #3d3d3d (4.59:1)
  • AAA: or shift the background to #1c1c1c (7.21:1)
Aaon black
8.88:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada994 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada994 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada994
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada994 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada994-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md