Color

#998da0

#998da0
hex#998da0
rgbrgb(153, 141, 160)
hslhsl(278, 9%, 59%)
oklchoklch(0.66 0.031 313.3)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2836

Colors that go with #998da0

Charcoal, Medium Sea Green and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #998da0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94a08d

#908da0 · #a08d9d

#a0998d · #8da099

Split-complementary

Open in tool →

#9da08d · #8da090

#a0908d · #94a08d · #8d9da0

Contrast

#998da0 as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #7d6f85 as the text (4.68:1)
  • AAA: use #5e5464 as the text (7.17:1)
  • AA: or shift the background to #292929 (4.62:1)
Aaon black
6.67:1passpassfail
  • AAA: use #9e93a5 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #998da0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#998da0 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #998da0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #998da0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/998da0-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md