Color

#998c80

#998c80
hex#998c80
rgbrgb(153, 140, 128)
hslhsl(29, 11%, 55%)
oklchoklch(0.648 0.023 65.1)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2709

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#808d99

#998080 · #999880

#80998c · #8c8099

Split-complementary

Open in tool →

#809998 · #808099

#809980 · #808d99 · #988099

Contrast

#998c80 as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #7f7266 as the text (4.67:1)
  • AAA: use #60564d as the text (7.15:1)
  • AA: or shift the background to #262626 (4.62:1)
Aaon black
6.42:1passpassfail
  • AAA: use #a09488 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #998c80 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#998c80 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #998c80
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #998c80 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/998c80-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md