Color

#ada399

#ada399
hex#ada399
rgbrgb(173, 163, 153)
hslhsl(30, 11%, 64%)
oklchoklch(0.721 0.018 67.5)
Closest name: Elephant in the Room (#a8a9a8)Relative luminance 0.3738

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99a3ad

#ad9999 · #adad99

#99ada3 · #a399ad

Split-complementary

Open in tool →

#99adad · #9999ad

#99ad99 · #99a3ad · #ad99ad

Contrast

#ada399 as textRatioAAAA largeAAAFix
Aaon white
2.48:1failfailfail
  • AA: use #7f7366 as the text (4.62:1)
  • AAA: use #60574d as the text (7.08:1)
  • AA: or shift the background to #3b3b3b (4.52:1)
  • AAA: or shift the background to #1a1a1a (7.02:1)
Aaon black
8.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ada399 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ada399 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ada399
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ada399 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ada399-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md