Color

#9965a4

#9965a4
hex#9965a4
rgbrgb(153, 101, 164)
hslhsl(290, 26%, 52%)
oklchoklch(0.585 0.11 320.4)
Closest name: Crown Jewels (#946dad)Relative luminance 0.1876

Colors that go with #9965a4

Charcoal, Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6fa465

#7a65a4 · #a4658f

#a49a65 · #65a49a

Split-complementary

Open in tool →

#8fa465 · #65a47a

#a47a65 · #6fa465 · #658fa4

Contrast

#9965a4 as textRatioAAAA largeAAAFix
Aaon white
4.42:1failpassfail
  • AA: use #9862a3 as the text (4.55:1)
  • AAA: use #72487a as the text (7.18:1)
  • AA: or shift the background to #080808 (4.53:1)
Aaon black
4.75:1passpassfail
  • AAA: use #b188b9 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9965a4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9965a4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #9965a4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9965a4-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md