Color

#994d79

#994d79
hex#994d79
rgbrgb(153, 77, 121)
hslhsl(325, 33%, 45%)
oklchoklch(0.527 0.115 346)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1346

Colors that go with #994d79

Taupe, Teal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d996c

#924d99 · #994d53

#79994d · #4d7999

Split-complementary

Open in tool →

#53994d · #4d9992

#99924d · #4d996c · #4d5399

Contrast

#994d79 as textRatioAAAA largeAAAFix
Aaon white
5.69:1passpassfail
  • AAA: use #844369 as the text (7.03:1)
Aaon black
3.69:1failpassfail
  • AA: use #ab5989 as the text (4.52:1)
  • AAA: use #c185a8 as the text (7.19:1)
  • AA: or shift the background to #e6e6e6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994d79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994d79 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994d79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994d79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994d79-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md