Color
#994d78
#994d78rgb(153, 77, 120)hsl(326, 33%, 45%)oklch(0.527 0.114 346.7)Colors that go with #994d78
Taupe, Teal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Taupe #483c32
shippedTaupe is paired with #994d78 in 11 real palettes, including Dunkin''s brand system and Blush, as the lead colour.
Teal #008080
complementaryTeal sits directly opposite #994d78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #994d78: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shipped3 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #994d78, as the text colour against it.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #994d78 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Orange #ffa500
shipped3 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #994d78, as the lead colour.
Peru #cd853f
shipped3 real palettes, including Woodsmoke and Coffee Bar put Peru beside #994d78, as the lead colour.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #994d78: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #994d78
Tints & shades
Harmonies
Contrast
| #994d78 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.7:1 | pass | pass | fail |
|
Aaon black | 3.69:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994d78 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#994d78 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #994d78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/994d78-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md