Color

#990a86

#990a86
hex#990a86
rgbrgb(153, 10, 134)
hslhsl(308, 88%, 32%)
oklchoklch(0.471 0.203 335.3)
Closest name: Haunted Purple (#991177)Relative luminance 0.0871

Colors that go with #990a86

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0a991d

#650a99 · #990a3e

#86990a · #0a8699

Split-complementary

Open in tool →

#3e990a · #0a9965

#99650a · #0a991d · #0a3e99

Contrast

#990a86 as textRatioAAAA largeAAAFix
Aaon white
7.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #d30db9 as the text (4.53:1)
  • AAA: use #f452de as the text (7.11:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990a86 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990a86 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990a86
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990a86 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990a86-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md