Color

#98b431

#98b431
hex#98b431
rgbrgb(152, 180, 49)
hslhsl(73, 57%, 45%)
oklchoklch(0.725 0.155 121.1)
Closest name: Citrus (#9fb70a)Relative luminance 0.3954

Colors that go with #98b431

Blue, Charcoal and Dodger Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98b431

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e31b4

#b48f31 · #56b431

#3198b4 · #b43198

Split-complementary

Open in tool →

#3156b4 · #8f31b4

#31b48f · #4e31b4 · #b43156

Contrast

#98b431 as textRatioAAAA largeAAAFix
Aaon white
2.36:1failfailfail
  • AA: use #697c22 as the text (4.66:1)
  • AAA: use #4e5c19 as the text (7.32:1)
  • AA: or shift the background to #3d3d3d (4.61:1)
  • AAA: or shift the background to #1c1c1c (7.23:1)
Aaon black
8.91:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98b431 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #98b431
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98b431 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98b431-b5bea2-4e75df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md