Color

#b43198

#b43198
hex#b43198
rgbrgb(180, 49, 152)
hslhsl(313, 57%, 45%)
oklchoklch(0.548 0.198 338)
Closest name: Fandango (#b53389)Relative luminance 0.1417

Colors that go with #b43198

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31b44e

#8f31b4 · #b43156

#98b431 · #3198b4

Split-complementary

Open in tool →

#56b431 · #31b48f

#b48f31 · #31b44e · #3156b4

Contrast

#b43198 as textRatioAAAA largeAAAFix
Aaon white
5.48:1passpassfail
  • AAA: use #982a80 as the text (7.05:1)
Aaon black
3.83:1failpassfail
  • AA: use #c837a9 as the text (4.58:1)
  • AAA: use #d973c3 as the text (7.19:1)
  • AA: or shift the background to #ebebeb (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b43198 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b43198 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b43198
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b43198 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b43198-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md