Color

#98ab69

#98ab69
hex#98ab69
rgbrgb(152, 171, 105)
hslhsl(77, 28%, 54%)
oklchoklch(0.711 0.092 121.9)
Closest name: Broccoli (#87b364)Relative luminance 0.3682

Colors that go with #98ab69

Charcoal, Lilac and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98ab69

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7b69ab

#ab9c69 · #77ab69

#6998ab · #ab6998

Split-complementary

Open in tool →

#6977ab · #9c69ab

#69ab9c · #7b69ab · #ab6977

Contrast

#98ab69 as textRatioAAAA largeAAAFix
Aaon white
2.51:1failfailfail
  • AA: use #6d7c46 as the text (4.54:1)
  • AAA: use #505b33 as the text (7.28:1)
  • AA: or shift the background to #383838 (4.67:1)
  • AAA: or shift the background to #171717 (7.14:1)
Aaon black
8.36:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98ab69 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #98ab69
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98ab69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98ab69-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md