Color

#98a7ae

#98a7ae
hex#98a7ae
rgbrgb(152, 167, 174)
hslhsl(199, 12%, 64%)
oklchoklch(0.719 0.02 227.4)
Closest name: Crown of Ash (#a1a9a9)Relative luminance 0.3737

Colors that go with #98a7ae

Charcoal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98a7ae

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae9f98

#98aeaa · #989cae

#ae98a7 · #a7ae98

Split-complementary

Open in tool →

#ae989c · #aeaa98

#aa98ae · #ae9f98 · #9cae98

Contrast

#98a7ae as textRatioAAAA largeAAAFix
Aaon white
2.48:1failfailfail
  • AA: use #657881 as the text (4.61:1)
  • AAA: use #4c5b61 as the text (7.06:1)
  • AA: or shift the background to #3b3b3b (4.52:1)
  • AAA: or shift the background to #1a1a1a (7.02:1)
Aaon black
8.47:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98a7ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #98a7ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98a7ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98a7ae-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md