Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#989fb9
#989fb9
hex
#989fb9rgb
rgb(152, 159, 185)hsl
hsl(227, 19%, 66%)oklch
oklch(0.706 0.039 273.5)Closest name: Machinery (#9999aa)Relative luminance 0.3497
Colors that go with #989fb9
Charcoal, Sand and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #989fb9: softer than #000 and cool enough to feel like part of the same palette.
Sand #c2b280
complementaryshippedSand sits directly opposite #989fb9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Burlywood #deb887
shippedBurlywood is paired with #989fb9 in 4 real palettes, including Polaroid and Chalkboard, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #989fb9: 7 real palettes, including Dusk and Riverbed, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #989fb9: 4 real palettes, including Calm's brand system and Max's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #989fb9: 4 real palettes, including Open House and Dusk, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #989fb9: 5 real palettes, including Studio Grey and Patreon's brand system, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #989fb9 in 4 real palettes, including Pine & Birch and Darkroom, as the lead colour.
Real palettes that use #989fb9
Tints & shades
Harmonies
Contrast
| #989fb9 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.63:1 | fail | fail | fail | |
Aaon black | 7.99:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989fb9 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #989fb9
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #989fb9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/989fb9-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md